Prevalence

Drinking and driving remains one of the biggest road safety issue prevailing across the globe, especially with the roads brimming with millennials.

Repeat drunk driving

People seldom believe it’s all right to have a few rounds of drinks before driving and repeat the same.

Efforts

Efforts to reduce drunk driving are most effective when government, civil society, individuals and families, as well as the industry work together.

NextGen Framework

The Purpose

Our campaign targets those who believe it’s all right to have a few rounds of drinks before driving and repeat the same.
Our message is simple – “We all know that it’s not a good idea to drink and drive”
We intend to encourage partygoers to plan their commute before their night-out as well as at the venue.

The Strategy

We provide our users with discounts from logistics partners to entice them to opt for a cab/on-demand driver.

Stunning Graphics

The Plan

The month of April was declared ‘Alcohol Awareness Month’ by the National Council on Alcoholism and Drug Dependence, Inc. (NCADD). We aim to increase public awareness and understanding of drunk driving. Let’s B[oz.]™ India has devised a plan to engage public and influence their attitude towards repeat drunk driving.